I’ve worked in enough communications departments to know that most people who use words like “branding” and “synergy” unironically should be sent to labor camps. College football, however, is one of the few worlds left where developing a “brand” still means something other than starting a Facebook page to hawk skin cream pyramid schemes. There are individual brands in college football, the ones we all know, those programs that have built entire financial ecosystems around the gridiron.
Sun Shines on USM's Brand Again
Sun Shines on USM's Brand Again
Sun Shines on USM's Brand Again
I’ve worked in enough communications departments to know that most people who use words like “branding” and “synergy” unironically should be sent to labor camps. College football, however, is one of the few worlds left where developing a “brand” still means something other than starting a Facebook page to hawk skin cream pyramid schemes. There are individual brands in college football, the ones we all know, those programs that have built entire financial ecosystems around the gridiron.